Abby Heugel

Abby Heugel has spent more than 20 years as a writer and editor, working with clients like Meta, Instacart, Lyft, Google, BAND-AID, Neutrogena, Aveeno, and Johnson & Johnson—and now as a proud editor at PROVOKED. When she's not obsessing over the em dash, she can be found mildly amusing more than 90,000 social media followers as Abby Has Issues on Facebook and Twitter (she refuses to call it X), on her couch with vegan snacks watching Food Network, and likely complaining about how everything is too loud and that they rearranged the grocery store again. You can also find Abby on her website and LinkedIn.
Yes, I’m Middle-Aged. No, I Don’t Want to Monetize It

Yes, I’m Middle-Aged. No, I Don’t Want to Monetize It

A Satirical Rejection of Midlife Influencer Culture The pressure to turn your life into content is everywhere. What if we just … didn’t? “You’re leaving money on the table!” a friend’s 27-year-old daughter told me recently, sipping cold brew out of a jar that was...

Good Enough Housekeeping: Finally, a Magazine That Gets It

Good Enough Housekeeping: Finally, a Magazine That Gets It

We don’t need another magazine telling us to “curate” our homes or “manifest” inner calm. Good Enough Housekeeping salutes the women who light a candle over chaos, hide the laundry, and call it ambiance.  I don’t subscribe to lifestyle magazines. Mostly because...

Trick or Treat: Graveyard Edition

Trick or Treat: Graveyard Edition

Gone but not forgotten: A memorial service for the everyday icons we miss. We gather here today to mourn the dearly departed: not our youth, but the cultural artifacts that defined it. Paper maps that refused to refold themselves. Vienetta ice cream that tasted like...

My Body, My Temple, My $2,000 Copay

My Body, My Temple, My $2,000 Copay

A wellness journey brought to you by deductibles, vague diagnoses, and the crushing realization that your insurance provider thinks your eyes and teeth aren’t part of your body. I’ve been told my body is my temple. Holy. Sacred. Worthy of reverence. Turns out my...

Rewatching The Wizard of Oz as a Grown-Ass Woman

Rewatching The Wizard of Oz as a Grown-Ass Woman

I had the power all along. But also? I’m tired. Some women find spiritual awakening in yoga. I find emotional clarity watching a teenage girl commit involuntary manslaughter via house and then politely apologize for the inconvenience. I’m talking, of course, about The...

Hold the Next Act—I’m Taking an Intermission

Hold the Next Act—I’m Taking an Intermission

Forget the reinvention memoirs and mountaintop goat yoga for now. Sometimes midlife isn’t about a comeback, it's about catching your breath. I’ve recently been informed—mostly by targeted ads, glossy articles featuring women doing goat yoga on a mountaintop, and...

The 5 Stages of Surviving Customer Service Hell

The 5 Stages of Surviving Customer Service Hell

They want us to give up. Instead, we turn hold music into a masterclass in endurance. There are few things in life that unite women across all backgrounds, cultures, and tax brackets quite like the soul-crushing experience of trying to contact customer service. It...