PROVOKEDmagazine: For women who are nowhere near done.

Abby Heugel

Abby Heugel has spent more than 20 years as a writer and editor, working with clients including Meta, Instacart, Lyft, Google, BAND-AID, Neutrogena, Aveeno, and Johnson & Johnson, and now serves as a proud editor at PROVOKED. When she’s not obsessing over punctuation, she mildly amuses more than 90,000 followers as Abby Has Issues on Facebook and Twitter (which she refuses to call X), and can usually be found on her couch with vegan snacks watching Food Network and complaining about grocery store rearrangements. Find her on her website and LinkedIn.

Abby Heugel
How Valentine’s Day Sold Out (and Why We Still Kind of Love It)
Abby Heugel
I Know Everything I Need to Know About You by How You Merge
Abby Heugel
Discontinued, Slightly Unhinged, and Taking It Personally
Abby Heugel
The Annual Holiday Enshittification
Abby Heugel
Holiday Gift-Giving: Confessions from the Woman Wielding the Scotch Tape
Abby Heugel
Turkey, Tupperware, and Tantrums: The 7 Deadly Sins of Thanksgiving
Abby Heugel
Yes, I’m Middle-Aged. No, I Don’t Want to Monetize It
Abby Heugel
Good Enough Housekeeping: Finally, a Magazine That Gets It
Abby Heugel
Trick or Treat: Graveyard Edition
Abby Heugel
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