PROVOKEDmagazine: For women who are nowhere near done.

Abby Heugel

Abby Heugel has spent more than 20 years as a writer and editor, working with clients including HelloFresh, Meta, Instacart, Lyft, Google, BAND-AID, Neutrogena, Aveeno, and Johnson & Johnson, and now serves as a proud editor at PROVOKED. When she’s not obsessing over punctuation, she mildly amuses more than 90,000 followers as Abby Has Issues on Facebook and Twitter (which she refuses to call X), and can usually be found on her couch with vegan snacks watching Food Network and complaining about grocery store rearrangements. Find her on her website and LinkedIn.

Abby Heugel

View 31 posts below

Julia Child Used All the Butter. She Meant All of It.
Abby Heugel
I Know Everything I Need to Know About You by How You Merge
Abby Heugel
Discontinued, Slightly Unhinged, and Taking It Personally
Abby Heugel
The Annual Holiday Enshittification
Abby Heugel
Yes, I’m Middle-Aged. No, I Don’t Want to Monetize It
Abby Heugel
Good Enough Housekeeping: Finally, a Magazine That Gets It
Abby Heugel
My Body, My Temple, My $2,000 Copay
Abby Heugel
Middle-aged Women: Myths, Truth, and the Eye Roll You Deserve
Abby Heugel
The Wizard of Oz
Rewatching The Wizard of Oz as a Grown-Ass Woman
Abby Heugel
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