Masthead

Meet the

PROVOKED Team

We’re old enough to know better.

PROVOKED by susan has emerged as a bold, unapologetic digital magazine, delivering sharp and thought-provoking content for women who are not done. More than just a media platform, PROVOKED is a catalyst for change–challenging outdated stereotypes and shifting the conversation from lifespan to healthspan, while celebrating the financial, personal, and professional autonomy that women over 50 increasingly wield.

As an independent, woman-owned brand, PROVOKED is agile and unconstrained by the limitations of traditional publishing, proving that reinvention and agency don’t fade with age–they flourish. We tackle themes that honor our intellect, celebrate our experiences, and make us feel both seen and worthy.

Our team of award-winning writers and seasoned journalists are rejecting outdated labels and redefining what it means to grow older–a space where curiosity thrives, milestones are celebrated, and meaningful conversations happen. We’re not here to tell you how to age gracefully; we’re here to ask: What do you want this chapter to look like?

Editor-in-Chief

At the heart of PROVOKED is founder Susan Dabbar, whose sharp, provocative writing set the foundation for the publication. As the sole contributor at launch, Susan crafted the magazine’s bold voice and vision, shaping its unique perspective.

Susan has spent decades pivoting from one extraordinary career to the next, proving that reinvention isn’t just possible, it’s necessary. From designing nuclear submarines as a naval architect to shaping brand strategy as a Disney executive and Nestlé brand manager, from competing as a professional poker player to founding an international consulting business, her career has been anything but conventional. The throughline becomes clear: Susan thrives where curiosity meets challenge.

Now, Susan is taking that same bold energy and channeling it into a media platform that unapologetically questions, disrupts, and redefines the conversation around women over 50.

It’s not just about aging—it’s about autonomy, ambition, and agency.