Meet the PROVOKED Team
We're old enough to know better.
PROVOKEDmagazine is bold, unapologetic, and created for women who are nowhere near done. Tens of thousands have joined our growing community making their voices heard, and driving change.
We’re more than a digital magazine and newsletter. PROVOKED sparks the conversations that shift culture, torch stereotypes, and turn aging into raw power. Here, women over 50 are celebrated for the autonomy—personal, financial, professional—they command.
As an independent, woman-owned brand with creative, editorial, and tech teams all led by women, we’re not bound by legacy media. We build on intellect and boldness at every level. We champion curiosity, guts, and reinvention, proof that possibility doesn’t fade with age, it gets louder. Our stories honor intellect, amplify women’s voices, and make every reader feel seen, heard, and wholly at home in every chapter.
Meet the provokers: Award-winning writers and seasoned journalists who torpedo outdated labels and redefine what it means to grow older. Curiosity leads here. Milestones are celebrated. The conversations that matter—really matter—happen every day. We won’t tell you how to “age gracefully”; we’ll ask the only question that counts: What do you want this chapter to look like?
Editor-in-Chief
Susan Dabbar
Editor-in-Chief, Founder
At PROVOKEDmagazine’s core is founder Susan Dabbar: a lifelong reinventor and the sharp pen behind the magazine’s voice. She launched PROVOKED as a newsroom of one, proving that curiosity with grit can build a platform for women who refuse to be sidelined.
From designing nuclear submarines as a naval architect, to shaping global brands at Disney and Nestlé, to the high-stakes tables of pro poker, to launching international consultancies, Susan’s story is anything but ordinary. One thing connects it all: the drive to meet challenge with curiosity. Now she brings that restless energy to a media platform built to question, disrupt, and rewrite tired narratives about women and age.
At PROVOKEDmagazine, “aging” isn’t decline—it’s autonomy, ambition, and agency.
