Dear Reader: Well, that was a faceplant. A tech glitch this morning meant today’s PROVOKED newsletter bounced from some inboxes, sent scary security warnings to others, and broke links for the rest. Not our finest hour.
If you already received and read today’s issue, thank you for putting up with the chaos—feel free to ignore this and carry on. If you never saw it or weren’t sure it was safe to open, this is the clean version we meant to send you the first time.
THIS WEEK: DOG DNA · PROTEIN · TRAINING AI · BEING BAD ·EXCLUSION
THURSDAY • JUNE 11• 2026
This week’s newsletter is sponsored by Embark.
Hello,
This week I’m babysitting my grand-dog, Poppy. I don’t get much sleep when she stays over but I adore her. She’s a white Frenchie with a dark spot on the top of her head that looks like a poppy seed—hence the name. When she visits, she and my blue Frenchie Pippin take over the house and my bed. Pippin is the quiet one, a bit deaf, queen of the side-eye, with strong opinions about treats.
My husband says he’s a better person with a dog around. He’s not wrong. They’re expensive and they’re a lot, and a Frenchie in particular is a walking vet bill with a snore you can hear in the next room. They’re family, with all the inconvenience that word carries.
So when Embark came to us about partnering, I’ll be honest: I paused. A dog DNA company—is that PROVOKED? Then I thought about how completely Pippin is woven into our days, and how many of you have told me the same about your pets, especially in the years when the house got quiet and the pet became the reason you got up with purpose. That’s not a pet story. That’s a story about who we take care of, and why, and what it does to us. So I sent it to our writers, and several of them lit up. Margie Zable Fisher got the assignment, and she took off with it.
It’s our feature this week.
P.S. A real thank you for clicking on our sponsors. They keep PROVOKED running.
After decades of coordinating, anticipating, and keeping everything running, the quiet that follows an empty nest isn’t relief. It’s disorienting, so we rescue a dog to fill it. We assume the problems that come with him are ours to solve, because that’s the role we know. What a DNA test revealed had nothing to do with the dog, and everything to do with what we do when there’s nothing left to manage.
Protein is in Pop-Tarts now, popcorn, and potato chips. Steak is back on top of the food pyramid, and the U.S. supplement market just hit $10 billion a year. So how much do women over 55 need—and what’s all this very expensive marketing actually costing us? READ MORE
We’ve spent years asking what AI will do to our jobs. A writer who worked inside one of those platforms—teaching it, editing for it, and eventually ghosting it—came away with a different question entirely. And it wasn’t about the machines. READ MORE
READER SPOTLIGHT
“Where have you been all my life?! I’ve just signed up and I’m already in love. Thank you for your wise, empowering format! Love this. I’m 65 years old with two 40-something daughters. I can’t wait to tell them about this publication. Looking forward to so much more.” —Robin on Feminist Midlife Manifesto
Want to be featured next? Comment on your favorite piece—we read them all.
☀️ Meet bemotrizinol, the first new sunscreen ingredientU.S. regulators have approved in over 25 years—strong UVA/UVB protection without the chalky white cast of mineral formulas. Europe’s had it since 1999; we waited a quarter century for the paperwork. For midlife skin that’s already done its time in the sun, this is overdue.
🎬 Who remembers Cape Fear with Nick Nolte? Javier Bardem is Max Cady in Apple TV’s new 10-episode limited series, executive produced by Martin Scorsese and Steven Spielberg, the duo behind the 1991 film with Robert De Niro, Nick Nolte, and Jessica Lange. This time it centers on married attorneys Anna (Amy Adams) and Tom Bowden (Patrick Wilson) after the killer they put behind bars is released and comes for them. The difference: Adams isn’t just the wife in peril—she carries equal psychological weight, reckoning with the decision that created the catastrophe.
The tub was almost 3 feet high. The towel rack was out of reach. The mirror reflected nothing. Her mother hadn’t changed. The world had simply stopped accounting for her. A daughter reflects on what Paris revealed about design, aging, and the subtle ways the world decides who gets to move through it freely and who it simply stops seeing. READ MORE
OUR SHORT LIST
This section may contain affiliate links.
🧪 One of the most dreaded screenings finally has an alternative worth knowing about.
Editor-In-Chief, Founder
Susan has spent decades pivoting from one extraordinary career to the next, proving that reinvention isn’t just possible; it’s necessary. From designing nuclear submarines as a naval architect to shaping brand strategy as a Disney executive and Nestlé brand manager, from competing as a professional poker player to founding an international educational consulting business, her career has been anything but conventional. The throughline becomes clear: Susan thrives where curiosity meets challenge.
Now, as the Founder and Editor-in-Chief of PROVOKEDmagazine, she’s once again reinventing herself, channeling that same energy into a media platform that unapologetically questions, disrupts, and redefines the conversation for women. This isn’t just about aging—it’s about autonomy, ambition, and agency.
When she’s not stirring the pot asking big questions, she’s being kept in check by her two millennial children, who refuse to let her act her age, and her cheeky Frenchie, Pippin, who clearly runs the show. Much of her tech support comes from her husband of over 40 years, a fellow nerd who thinks date night includes a deep dive into Google analytics. A lifelong traveler with more moves than she can count, Susan is pretty sure she holds an unofficial world record in relocating.
You can follow Susan on Facebook, Instagram, and LinkedIn.
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager